If you speak to any attorney in North Carolina who handles personal injury claims they will tell you that settling claims with liability insurance companies has become much more difficult than in years past. There are a variety of reasons why insurance companies are becoming more unreasonable and offering less to settle claims. As a result, more claimants are being forced into litigation to seek fair compensation. There are a number of reasons for this trend.
Four Reasons Insurance Companies Are Pushing Back on Settlement Claims:
- Public sentiment about lawyers and increasing lawyer advertisement. Let’s face it, there has been a dramatic increase in the amount of solicitation by attorneys for personal injury clients over the years. Since the North Carolina State Bar has approved direct mail solicitation, anyone involved in an accident will likely have their mailbox flooded with letters from attorneys seeking new clients with sometimes tasteless advertisements. This type of aggressive advertising ultimately damages the public’s perception of the profession of law. Unfortunately, the same recipients of this unwanted solicitation may one day find themselves on a jury. I have personally had countless experiences questioning jurors who expressed dismay, skepticism and even hostility in personal injury trials because of nothing more than their experience with direct-mail solicitation.
- Small verdicts in trials. Insurance companies like any other company are in the business of making money for their stockholders. Aside from increasing insurance premiums, lowering the amount paid to claimants is the easiest way to increase their profits. Insurance companies will evaluate the claim on a variety of factors such as the extent of the harm caused, economic damages incurred, etc. Ultimately what an insurance company will pay to settle a claim is really only based on what they believe could happen if the case were tried to a jury. There’s no question that jurors are generally conservative when it comes to awarding money for things like pain-and-suffering and other non-economic damages. Insurance companies pay attention to these verdicts and adjust their settlement ranges accordingly.
- Tort reform. Law firms, like insurance companies, are in business to make money. When faced with a low settlement offer a lawyer must decide whether or not it makes economic sense to settle or try a case in court. Aside from being time-consuming, a jury trial can get expensive with court costs, deposition fees, expert witness fees. In a small claim, a case could end up costing more to pursue than it is worth. In North Carolina, there are laws that allow attorneys successful in pursuing small claims to recover attorney’s fees in addition to the amount of money awarded by a jury. In recent years the legislature made it much more difficult to recover these costs and limited the attorney’s fees that can be recovered. The net result is fewer cases are being filed and tried. The reduced threat of having to pay attorneys fees and costs has meant that insurance companies have become more conservative their settlement offers.
- An increasing number of attorneys. Every year more and more attorneys graduate and pass the Bar. As the number of attorneys practicing insurance defense law increases, so does the competition among firms vying to represent insurance companies. The increase in competition has resulted in many firms moving to a ”flat fee” structure in the way they handle cases. This reduces the cost of defending insurance claims. When insurance companies are weighing the cost-benefit of either settling a claim or going to trial, the cheaper it is to try, the more likely the insurance carriers are to roll the dice.
While the above reasons may help to explain the trend and lower insurance settlement offers, no two cases are identical. Even against this backdrop, we believe most jurors will try to do what they believe is fair. The decision whether to settle or to try a case must ultimately rest on the evaluation of the facts of each case. Speaking with an experienced trial attorney is essential in making this decision.